H2O Plus and parent company, Pola Orbis, have announced two changes to their senior leadership teams. Robert F. Seidl has been appointed chief global business strategy officer at Pola Orbis Holdings, and Richard R. (Rick) Ruffolo has been appointed president and chief executive officer of H2O Plus.

Seidl

Seidl served as president and CEO of H2O Plus for the past seven years, responsible for the strategic direction, executive management, operations, planning, and global expansion. In his new position, he will lead and execute the company’s global strategy. A new Pola Orbis corporate office will be established in New York City.

Ruffolo

Ruffolo has held executive leadership roles in the beauty and home fragrance categories, including as CEO and president of R4 Innovations, executive vice president of Crabtree & Evelyn’s global business, senior vice president at Yankee Candle and vice president & general manager at Bath & Body Works. He assumes Seidl’s previous responsibilities at H2O Plus.

 H2O Plus is a developer, manufacturer, and marketer of prestige, marine-based skin care products.  Its parent company, Pola Orbis, is the fourth leading beauty care company in Japan.